I’ve had a passion for jewellery as far back as I can remember. My Mum had a small hinged box full of tiny loose gemstones of all colours and sizes that I obsessed over and my Auntie has always had a wonderful collection of gemstones in an array of colours and sizes set in all sorts of fantastic jewels.
Always so fascinated with the way they played with the light and how a treasured piece of jewellery becomes almost a special friend, I naturally went into this industry with an open heart.

After four years of studying Goldsmithing and Jewellery at Kent Institute of Art & Design (now UCA) and under the watchful eye of the wonderful Brian Hill, I learned the traditional art of gouache painting. (There was no Computer Aided Design in the 1990’s!) while working weekends at a local jewellers where I learned the invaluable foundations of bench repair skills and the processes involved in assembling beautiful designer pieces.

My studies have never stopped. I was lucky enough to go straight into the field I love as the sole in-house jewellery designer at Parkhouse, a prestigious family owned jewellers in Southampton where I gained further qualifications by completing both NAJ’s Jet 1, 2 & Gemstone Diplomas. In my 7 years in this role I learned so much about how bespoke jewellery can touch peoples lives and gained many loyal repeat customers.

After Parkhouse I spent six years as a Pawnbroker, I passed the NAJ’s Certificate of Appraisal Theory, and became an Associate Member of The National Association of Jewellers and went on to pass The Gemmalogical Association of Great Britain’s Practical Diamond Grading Certificate, putting me on course to become a future Registered Valuer.

Since then I have worked with various jewellers, building my bench skills and repair knowledge from supervising service departments to taking on a variety of roles up to store manager. I have never stopped designing so now I have come full circle and I am designing my own collections as well as working directly with clients on bespoke pieces and remodelling.

My design process involves the dying art of fully hand-painted renders along with hand-drawn designs which I feel gives my designs an incredibly personal touch. Of course I can also utilise the latest techniques and technology as I have built a supply chain of highly skilled goldsmiths to work with to bring your special pieces to life.

Here is a sample of some of my personal work

Each piece of Sally Fry Jewellery is hand-finished in solid Ethical gold.

This means simply, that the metal is 100% Recycled, refined back to its purist form and re-alloyed to stringent specifications to be Hallmarked as Fine Jewellery at the London Assay Office.

Sally is also a Registered Fairtrade Goldsmith, allowing collection pieces to be available to order in Fairtrade precious metals.

Metal mining is dangerous which is why Sally chose to use Ethical metals, more details of the processes involved and the impact caused to our environment can be found here and further information about metal recycling can be read here.

All transactions are handled by Shopify.

You may return unused items within 30 days of delivery for a full refund. Please note, we are unable to give refunds on earrings.

You should expect to receive your refund within maximum of four weeks of giving your package to the return shipper, this time includes the transit time for us to receive your return from the shipper, the time it takes us to process your return once we receive it, and the time it takes your bank to process our refund request.

If you need to return an item, please email us here with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.

Exchanges (if applicable)
We only replace items if they are defective or damaged. If you need to exchange it for the same item, send us an email here and we will arrange for the item to be collected by courier.

You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

Freelance Award Winning Fine Jewellery Designer, NAJ.
Hand Drawn, Jewellery Illustrations & Gouacheuse.